Get Cheat menu
Go to the options menu and pick Gameplay. Now HOLD D-pad Left + Left Analog Stick Right and press Start.
Get Visual Concept, Sega Sports
Put in MEGASTARS for a code.
Enter DUOTONE as a case-sensitive code to have your player in color with all other players in black and white.
Trash In The Streets
Enter SPRINGER as a case-sensitive code to see trash in the streets. This does not work in the gym.
Select franchise mode, pick any team, and finish the season. Make sure you make the playoffs. Simulate or play all of the games until you get to the finals. Play the last game of the finals. You can play if desired, but if you think you are definitely going to win, go to the pause menu then choose 'Quit' Then, go to simulate until the end. When the game is done, you will see a dancing cheerleader. Then your franchise's team's name will say 'Champion' around it.
Announced Created Player Name
Combine names from past or present players (for example, Derrick Jordan). The last name will be announced instead of the jersey number during the game.
Before entering franchise mode, set 'Trade Override' on and 'Point Limit' off. You will be able to get any superstar desired. A good combination is Jason Kidd as your point guard, Paul Pierce as your small forward, Ray Allen as your shooting guard, Dirk Nowitzcki as your power forward, and Shaq as your center.